It is increasingly important to focus on the consumer and on knowing and satisfying their needs. Today’s consumer is demanding and has a lot of information, so he also has more bargaining power. He demands to be able to know the companies and be able to communicate with them. All these variables make it vital for companies to have social networks to exchange information with customers.
Being present on the Internet and social networks, in addition to being necessary, brings many benefits for companies:
Transmit the mission and vision.
On social networks, companies show what their business idea is, that is, what their reason for being is and what line they want to follow. All of this makes customers understand companies better and empathize with them more.
Direct contact with the client
Social networks allow us to establish a deeper and more direct relationship with the consumer since they allow us to contact them directly and get to know them better.
Better market segmentation
Social networks allow us to know our clients in more depth, select more precisely who our target audience is, and direct our campaigns only to those segments that are interesting to us.
Deeper understanding of consumers
Users share their tastes on social networks. This provides information of great interest to companies and allows them to better connect with their audience.
Include purchase option
Social networks allow you to include purchasing options. This is very useful because it will attract the attention of a large number of users and will make some of them decide to buy directly online, especially current customers.
The brand controls the environment.
Social media creates an environment for your accounts. The company manages this environment.
Digital communication has much lower costs than traditional communication. In addition, it has a greater scope, is more accurate, and allows results to be measured.
Social networks measure results in real-time, which allows problems to be known instantly and corrected in time.