In an increasingly globalized and interconnected environment, especially after this giant leap in terms of digitalization that the pandemic has brought about as a paradigm shift in online relationships, companies have understood that gaining visibility is not only a good strategy for increasing their sales but the only possible way to compete in a market that has reached levels of demand never before known.
Not being present on the Internet is equivalent to not being present at all. This maxim, which long ago only affected those companies dedicated to new technologies or closely related to the digital field, today is a clear reality for any business, regardless of activity or size. In just a few years, SEO has gone from being an unknown acronym to becoming the basic method of operation for companies seeking to gain a foothold in their sector.
Search Engine Optimization, or Search Engine Optimization, is currently more of a work philosophy than a marketing methodology. But although this branch of online advertising has, to a certain extent, been romanticized over time, it still has its effectiveness and rigor. Rather, quite the opposite. The search engine positioning model is experiencing a true boom, and at this point, directories play a fundamental role in a company to connect with its target audience.
What Are the Advantages Of Being Listed In A Directory?
Knowing all this… what can an online directory do for a company? The first answer is the most obvious: generate visibility. In a world where publications dedicated to promoting companies are a relic of the past, online directories are one of the most effective specialized tools to ensure a continuous and palpable business presence on the Internet. Digital marketing experts value directories and, above all, their excellent ability to create new backlinks that multiply the access routes to a business’s website.
However, for these links to be useful, they must be properly positioned. As in the case of large search engines, efforts must also be made in directories to ensure that the company’s name appears among the first results. Different analyses show that approximately three-quarters of the clicks in a directory are captured by the first three links displayed on the page.
Related to visibility, another aspect in which directories also shine is the role they play in building a certain brand image. An entrepreneur may be very clear about what values he wants to communicate with his business when launching it into the online market. Still, it is from the interactions received from the directories that said philosophy is transformed into an authentic message. At a reputational level, the more visits an online directory provides, the greater the trust aroused by the company and the prestigious image it projects.